Step 1: Getting the Knowledge
Understand how makeup works and what trends exist in makeup. If you really want to go into business selling cosmetics, you must be fully versed in the details of why and how makeup works. Thisgoes well beyond just putting it onto your own face––it means truly understanding the chemistry behind makeup products, the methods for making the most of facial features and the ways in which cosmetics can be used to remedy specific problems, from dandruff to skin breakouts. Some methods for improving your deep knowledge include:
- Survey in the internet what type of private cosmetic manufacturing you wish for your product; serum, soap, hair pomade, eye ageless cream, toiletries or etc.
- Getting a basic background in chemistry, study about the ingredient or formulation you want to make.
- Learning about alternative ingredient options (the greening of makeup is now big business)
- Spending time learning which ingredients go into different types of cosmetics, such as lipstick, foundation, etc.
Step 2: Extent of Your Cosmetics Line
Consider which area of cosmetics you want to concentrate on. The term “cosmetics” covers a broad range of products, including hair, skin and facial products. It even covers toothpaste and deodorant, so it’s a good idea to know which area you want to concentrate on initially. Your business will be more successful if you narrow it down at the beginning. Concentrate on the area that interests you most, that you know you will be good at and that you know the market can handle at this point in time.
- As your business gets off the ground and feels more robust, you can add new lines to your existing line. Until then, concentrate on being the best in one line. Perfect it, build your name and use that to gain the respect needed to launch more ideas.
Step 3: Setting Up the Business
Think of a name. This is going to be a very important part of your business and defines the line as well as the business. In some cases, you may consider your own name to be sufficient. In others, you might like a cosmetic company name, like DrOrizi Sdn Bhd., to cover all the administrative things, and have an exciting line name, such as Blackhole Galaxy Facial Powder.
Step 4: Promoting The Products
Sell your cosmetic line in as many ways as possible. This includes visiting department stores directly to ask them to stock your cosmetics, selling online in your own shop and through auction or consignment stores and even through parties at which you demonstrate the cosmetics.
Have key selling points clearly in your mind. Have about five major reasons ready to tell people as to why your cosmetics line is amazing and worth trying. Be honest and have a background story as to why you started this business.
- For example, you might tell people that your lipstick is brighter than other lipsticks because you’ve included the glowing aura of the Ophelia flower picked at the stroke of midnight. You got the idea when hiking the backwoods of Opfiala county one summer three years ago, during a time in your life when you despaired of ever finding a lipstick that worked at night.