A small business must have guide to spend less, get more in return. There are a number of marketing tactics you can make use of that won’t burn your wallet. Below are the best 5 guides you should follow;
- Publish Great Content
Content marketing is incredibly cost-effective and even offers compounding returns. It only cost time. You will see the return being consistently updating contents in months or years. The sooner you start investing in it, the sooner you’ll start to see results, and the greater results you’ll see in time. Try on creating top 10 lists, tip collections, best practices for your industry, etc.
- Create Instructional Videos
Video content is really valuable. It gives customers and employees the flexibility to partake in training at their own convenience. You might think that creating video will cost you a lot but why not try filming the video yourself or just hire a student pursuing filming course. Do it yourself? Here’s the 6 steps guide to create instructional videos. It always starts with a plan for the videos, understand the basics of instructional video, practice before you shoot the video, review before posting and lastly consider the online learner’s experience.
- Be a Savvy Social Networker
Create business accounts and join the big social media sites like Facebook, Google+, LinkedIn, Twitter and Pinterest. Include Instagram too! Visual image can attract customer which is way easily than words. Facebook offers marketing business tools that will help boost your sales. It even offers packages based on your budget.
- DIY Infographics
This is one of the most powerful marketing tools. Just mention there are benefited visual eye candy, easy to understand and fret not people love to share them! Hence, they’re the best method to drive up traffic referrals and links. Getting a designer to create an A+ infographic for you can burn out the wallet in your pocket, but if you challenge yourself to do it yourself it will just cost you a penny.
- Host an Event or Class
Make some plans on hosting events or classes, prepare some attractive flyers for invitation to attend events and classes that you host and post them on community bulletin boards like libraries, coffee shops and local colleges. Most community bulletin boards will not let you post business advertisements, they’re often more than happy to post a flyer promoting educational events or classes.